Designed for CMO's, Content Marketers, Marketing Managers and other strategic decision makers, the Target Marketing Resource Library is the premier source for free marketing best practices and case studies.


Have some good white papers or case studies? Contact Drew James to contribute.

Tips and Tools

How to Maximize the Value of Discount Devices

First, you've got to get your mailing opened and read. Next, you've got to communicate your offer in such a way that it's retained and used. And finally, your discount device has got to be as durable as it is memorable, so it doesn't disintegrate or get lost in the growing stack of stuff that's filling your customer's or prospect's wallet.

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Tips and Tools

Call It a ‘Kit’ to Increase Mailing Success

Direct response writers are always on the prowl for words to make their marketing concepts more compelling and more effective in generating a click, a call or a store visit. A kit is comprehensive, complete and everything you need. Calling your product, offer or mail piece a kit makes your customer think differently about you and what you're offering.

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White Papers

How to Supercharge Your Direct Mail ROI

Are you missing out? More and more direct marketers are tapping a new, trending approach for layering already-successful direct mail print campaigns with complementary, non-print channels like social media. Learn how you can get more touches with your prospects without spending another penny on postage!

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Tips and Tools

48 Idea-Starters for Letter and Email Openers

Whether you write, approve or read and respond to letters and emails, I think you'll agree the first sentence of copy is critical for grabbing your attention. It sets the bait for hooking scanners who become readers who then turn into responders. It's a hot spot for the reader because it's one of the first places the eye looks for the answer to the question, "What's in it for me?"

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Best Practices

How to Use Hot Spots to Direct Reader Eye Flow

A hot spot is where your eye goes first when you look at a postcard, outer envelope, catalog spread, direct mail letter, space ad, landing page or even an email. Most of us had our first experience with hot spots in elementary school when we looked for easy ways to study for tests. From this experience, we've trained ourselves to look for eye-grabbing design and copy elements.

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Tips and Tools

Order! Order! A Guide to Writing an Effective Order Form

You see, the order form is the place where the reader actually signs on the dotted line and makes a commitment. Whether you're asking the prospect to order the product and pay with a credit card number, request a free white paper, register for a Webinar, or act in any way, it's important to handle all the details of the order form properly.

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