Designed for CMO's, Content Marketers, Marketing Managers and other strategic decision makers, the Target Marketing Resource Library is the premier source for free marketing best practices and case studies.

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Best Practices

Take It From This Copywriter — You Need a Lift!

"Read this only if you have decided NOT to take advantage of this incredible offer!" You've probably seen this line, or one just like it, a thousand times before, on the cover of a small, folded slip of paper that's an inevitable part of your junk mail. Except this little piece of paper definitely isn't junk. It works. It lifts response.

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Tips and Tools

Why the Lift Letter Deserves a Rebirth

Remember the lift letter? Rising postal rates and production costs, alongside many marketers thinking this element no longer has a place in the direct mail piece, have put lift letters on the endangered list. But rather than deliver a postmortem, I asked several leading copywriters and marketers if the lift letter deserves a comeback.

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