Designed for CMO's, Content Marketers, Marketing Managers and other strategic decision makers, the Target Marketing Resource Library is the premier source for free marketing best practices and case studies.


Have some good white papers or case studies? Contact Drew James to contribute.

 

12+ Tips for Creating Engaging Envelopes

If you’re an approving manager or someone who gives creative input, you need to understand how envelope copy and design work together to get mail pieces opened. Here are some 12 things to consider.

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Create Direct Mail Design That Sells

In direct mail design, a similar “what you see is what you get” principle induces reader response. These three tips from direct mail design experts offer insight into how to appeal to your readers and create response-driven designs.

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Best Practices

Minor Direct Mail Elements That Make a Major Impact

The biggest psychological revolution in the past 30 years is the emergence of cognitive science: the study of the brain. And among cognitive science’s biggest discoveries is that about 95 percent of our mental processes are unconscious. So how does this apply to direct mail? Cognitive science and other psychological research tell us that the physical, nonverbal elements in a direct mail package work because they exploit ways in which the brain processes information.

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White Papers

Marketing Innovators - Fall 2016

Welcome to the launch issue of “Marketing Innovators,” where we are starting conversations around engagement marketing. The time could not be better to reinvest and leverage engagement marketing that uses direct mail as a key piece of any marketing mix. Download to read about the state of engagement marketing, how to think differently, and how one printer broke through the digital wall.

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7 Tips to Boost Response in Today’s Crazy Economy

There are signs the economy is starting to rebound, but it’s still a little scary out there. Just as customers are more prone to avoid risk in these uncertain times, you should try to avoid unnecessary risk in your marketing efforts. This is the perfect time to remind yourself of a few basic principles that drive direct mail marketing.

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Creative Strategies for VDP

Data segmentation is the key to effective variable data printing and imaging — and VDP is the key to getting your customers’ attention. Chances are you’ve got all the data you need for an effective campaign. These details can help us create variable images, personalized salutations, copy, captions and pre-filled forms with contact information.

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How Often Should You Mail Prospects

Over the years, successful direct mailers have learned this lesson well. They know that they can’t mail just once and pray for great results. They have to create multiple mailings that make money over time. But printing costs are high and postage these days is murder. How should you go about handling your remailing efforts?

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Tips and Tools

3 Directives for Increasing Direct Mail Response

What makes direct mail work? Some argue that the answers lie entirely with tactics — that one killer word on an envelope will make it pull response, while a variation on that word may cause failure. After 40 years of working with and learning from an army of smart professionals, I know there are theories that explain direct mail success.

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The Strategic Use of Questions in Direct Mail Packages

Questions are not only a powerful conversational tool, but also an essential part of any direct marketing program. Whenever people get your direct mail package, or an email from you, chances are they are going to have some questions. Why would they have questions?

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Tips and Tools

7 Copywriting Tips That Should Be Put to the Test

Copywriting is the backbone of direct mail, but with more multichannel campaigns, upgraded database marketing techniques and splashy self-mailers than ever before, the written word has become an afterthought. But a simple direct mail copy test is one of the cheaper and smarter moves to make, and it can pay dividends in the ROI department.

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How to Test Your Direct Mail

Every once in a while, an intrepid mailer will throw caution to the wind and attempt to encapsulate his experience in product, list, price, offer, seasonality and creative testing. But it is my experience that the relative importance of key factors continues to change, and continuous testing is the only accurate measure of direct mail features.

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White Papers

30 Ways to Amp Up a Renewal Series

Renewal series add regular cash to your coffers and build loyal, long-term relationships — they are easy money, since it costs less to renew a subscriber than acquire one. Here are 30 established ways to turn your series into an efficient revenue generator.

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