Every few months, some article heralds the death of direct mail. Well, it hasn’t happened yet. And once you discover—once the world discovers—the new approach outlined in this ebook, direct is going to grow, big time.
Designed for CMO's, Content Marketers, Marketing Managers and other strategic decision makers, the Target Marketing Resource Library is the premier source for free marketing best practices and case studies.
Have some good white papers or case studies? Contact Drew James to contribute.
In this day and age, multi-channel marketing is a must. Learn from iprintnmail.com on how to fully integrate you direct mail campaigns with one of the best social media platforms on the planet.
First, you've got to get your mailing opened and read. Next, you've got to communicate your offer in such a way that it's retained and used. And finally, your discount device has got to be as durable as it is memorable, so it doesn't disintegrate or get lost in the growing stack of stuff that's filling your customer's or prospect's wallet.
Direct response writers are always on the prowl for words to make their marketing concepts more compelling and more effective in generating a click, a call or a store visit. A kit is comprehensive, complete and everything you need. Calling your product, offer or mail piece a kit makes your customer think differently about you and what you're offering.
Marketers still see incredible value in direct mailings. What is it that they're seeing, and what are we missing? Check out the statistics on this cool infographic by completing the form, and see why paper is still worth investing in!
Are you missing out? More and more direct marketers are tapping a new, trending approach for layering already-successful direct mail print campaigns with complementary, non-print channels like social media. Learn how you can get more touches with your prospects without spending another penny on postage!
I was schooled in the fundamentals of direct marketing while a senior writer at Finger-hut, and it was drilled into me that you never add anything to a control package unless it has the potential to increase response significantly. Moreover, that increase must more than pay for itself.
Whether you write, approve or read and respond to letters and emails, I think you'll agree the first sentence of copy is critical for grabbing your attention. It sets the bait for hooking scanners who become readers who then turn into responders. It's a hot spot for the reader because it's one of the first places the eye looks for the answer to the question, "What's in it for me?"
A hot spot is where your eye goes first when you look at a postcard, outer envelope, catalog spread, direct mail letter, space ad, landing page or even an email. Most of us had our first experience with hot spots in elementary school when we looked for easy ways to study for tests. From this experience, we've trained ourselves to look for eye-grabbing design and copy elements.
An energy marketer’s self-mailer provides information and emotional support to customers considering its appliance protection plans. Please complete the form below for a free PDF of this direct mail piece, thanks to Who’s Mailing What!
A B2B marketer presents a direct mail catalog redesign that improves the customer experience. Please complete the form below for a free PDF of this direct mail piece, thanks to Who’s Mailing What!
You see, the order form is the place where the reader actually signs on the dotted line and makes a commitment. Whether you're asking the prospect to order the product and pay with a credit card number, request a free white paper, register for a Webinar, or act in any way, it's important to handle all the details of the order form properly.