Designed for CMO's, Content Marketers, Marketing Managers and other strategic decision makers, the Target Marketing Resource Library is the premier source for free marketing best practices and case studies.
Your customer has so much information. Any shopper has, available on any mobile device, a list of your reviews, word of mouth influencers, photos of your product in the news, your social media marketing and your website. That customer has that same information about all your competitors. That customer is empowered. That customer is fierce.
Are you obsessed with data? Are you getting all you need out of your reports? With reports on customer data from social media, email, buying reports, inquiries on the website and data purchased from third parties … are you sure your data is clean? Or are you really comparing apples to oranges?
Visual analytics is the process of figuring out trends, patterns and relationships in the data available, and determining what the customer will do next. Is there a correlation between visits to your store and trending social media? Data visualization makes it easy for those with a marketing — not tech — background to get that info.
As the complexity of technology and the sophistication of consumers grow exponentially, having the ability to identify and understand customers in order to personalize their engagements with your brand is critical. This guide is meant to serve as a roadmap to help your organization develop enhanced customer engagements and experiences.