Visual analytics is the process of figuring out trends, patterns and relationships in the data available, and determining what the customer will do next. Is there a correlation between visits to your store and trending social media? Data visualization makes it easy for those with a marketing — not tech — background to get that info.
Designed for CMO's, Content Marketers, Marketing Managers and other strategic decision makers, the Target Marketing Resource Library is the premier source for free marketing best practices and case studies.
Have some good white papers or case studies? Contact Drew James to contribute.