Designed for CMO's, Content Marketers, Marketing Managers and other strategic decision makers, the Target Marketing Resource Library is the premier source for free marketing best practices and case studies.


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Tips and Tools

Get Complaints Before They Get You

What if you’ve set up you’ve set up the business, you’ve got a product, a service, you’ve trained the staff and you’re up and running and … you’re told you stink. Actually, you won’t be told you stink to your face. You’ll be told you stink via Amazon reviews. Or, you’ll be told you’re horrible via Yelp, or another review platform. What to do?

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Tips and Tools

Survey Says! These Tools Give Customer Feedback

Having one of those days when you want to reach out to the customer like you're Richard Dawson or Steve Harvey on Family Feud and yell "SURVEY SAYS!" and get the answer everyone's looking for? Now you can keep the 1970s antics to yourself and use survey tools to get exactly what your customer is thinking.

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White Papers

6 Tools to Keep Your Customer From Breaking Up With You

There are so many reasons why your customer wants to break it off. It’s not them, its you. You didn’t have their size, the website wasn’t loading fast enough, there was no obvious pricing page… the reasons for heartbreak are numerous. The following tools are built with churn in mind, so you never have to feel that heartbreak again.

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How Often Should You Mail Prospects?

Over the years, successful direct mailers have learned this lesson well. They know that they can’t mail just once and pray for great results. They have to create multiple mailings that make money over time. But printing costs are high and postage these days is murder. How should you go about handling your remailing efforts?

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3 Ways to Reactivate the Customer

You’ve invested money. You’ve given them a lot of your time. You’ve even shown them love. And you’re just going to let them walk away? I’m talking about lapsed customers, who remain the best prospecting source no matter how many new leads your company may have or how successful your new acquisition campaign is about to become.

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Tips and Tools

The Path to Customer Retention

Many businesses often focusing their efforts on customer acquisition, the path to customer retention can often be rocky, and with a recent survey by Gartner found that 80% of future profits will come from 20% of existing customers, it's proof that business success lies with keeping your current audience sweet too - but how can this be achieved?

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White Papers

25 Must Haves to Supercharge Your Customer Experience

As the complexity of technology and the sophistication of consumers grow exponentially, having the ability to identify and understand customers in order to personalize their engagements with your brand is critical. This guide is meant to serve as a roadmap to help your organization develop enhanced customer engagements and experiences.

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