What if you’ve set up you’ve set up the business, you’ve got a product, a service, you’ve trained the staff and you’re up and running and … you’re told you stink. Actually, you won’t be told you stink to your face. You’ll be told you stink via Amazon reviews. Or, you’ll be told you’re horrible via Yelp, or another review platform. What to do?
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Having one of those days when you want to reach out to the customer like you're Richard Dawson or Steve Harvey on Family Feud and yell "SURVEY SAYS!" and get the answer everyone's looking for? Now you can keep the 1970s antics to yourself and use survey tools to get exactly what your customer is thinking.
There are so many reasons why your customer wants to break it off. It’s not them, its you. You didn’t have their size, the website wasn’t loading fast enough, there was no obvious pricing page… the reasons for heartbreak are numerous. The following tools are built with churn in mind, so you never have to feel that heartbreak again.
Who doesn’t love to save money? Who wouldn’t love to lure a new customer by offering a discount — what used to be called “cents off” — to try out a new product? You can make those deals immediately available to a customer thinking about buying.
Over the years, successful direct mailers have learned this lesson well. They know that they can’t mail just once and pray for great results. They have to create multiple mailings that make money over time. But printing costs are high and postage these days is murder. How should you go about handling your remailing efforts?
You’ve invested money. You’ve given them a lot of your time. You’ve even shown them love. And you’re just going to let them walk away? I’m talking about lapsed customers, who remain the best prospecting source no matter how many new leads your company may have or how successful your new acquisition campaign is about to become.
Many businesses often focusing their efforts on customer acquisition, the path to customer retention can often be rocky, and with a recent survey by Gartner found that 80% of future profits will come from 20% of existing customers, it's proof that business success lies with keeping your current audience sweet too - but how can this be achieved?
As the complexity of technology and the sophistication of consumers grow exponentially, having the ability to identify and understand customers in order to personalize their engagements with your brand is critical. This guide is meant to serve as a roadmap to help your organization develop enhanced customer engagements and experiences.