Designed for CMO's, Content Marketers, Marketing Managers and other strategic decision makers, the Target Marketing Resource Library is the premier source for free marketing best practices and case studies.


Have some good white papers or case studies? Contact Chris Lyons to contribute.

White Papers

Five Steps to Customer Reactivation

When customers engage with your brand, it means that you beat countless obstacles to win their attention. That takes a strong product and a powerful message. When some of those customers lapse, it takes a powerful reactivation campaign to remind them why they engaged with your brand in the first place. Our guide will show you how to make it happen.

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Tips and Tools

12 Best Practices for Attracting New Customers

Whether you're a writer, creative director or approving manager, here are some of the "little things" to look for and add to marketing messages to hook the interest of prospects. (These tips work across all channels selling both tangibles and intangibles to consumers and B-to-B customers.)

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Tips and Tools

Celebrations Translate Into More Sales

Celebrations are also a marketing tool that can help bump up flat sales, solidify relationships, and call attention to your company and products. The best news is that you don't have to wait for Hallmark to make your celebrations official. You can create your own reasons to make merry.

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Best Practices

Lead Generation Case Study: Customized Mailings to Drive Registrations

At first, the mailings from the CollaborativeCARE Conference (C3) weren't going to include a registration form for the Nov. 15 to Nov. 20 event in Long Beach, Calif. The Weston, Mass.-based regional conference organizer was going to require physicians to register online. But, going into the marketing campaign for their inaugural event, organizers thought better of it, says C3 Chief Marketing Officer Fred Criniti

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Case Studies

Donor Acquisition Case Study: Using Involvement Devices and Premiums to Win Over Donors

Nothing speaks to a prospective donor or customer like an involvement device. Most people seem to find surveys, quizzes and free gift choices advertised both online and in direct mail irresistible. Involvement devices work because they make consumers and constituents feel important, as if their choices or opinions matter and will make an impact on the company or organization they're responding to.

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