Designed for CMO's, Content Marketers, Marketing Managers and other strategic decision makers, the Target Marketing Resource Library is the premier source for free marketing best practices and case studies.
Your customer has so much information. Any shopper has, available on any mobile device, a list of your reviews, word of mouth influencers, photos of your product in the news, your social media marketing and your website. That customer has that same information about all your competitors. That customer is empowered. That customer is fierce.
What if you’ve set up you’ve set up the business, you’ve got a product, a service, you’ve trained the staff and you’re up and running and … you’re told you stink. Actually, you won’t be told you stink to your face. You’ll be told you stink via Amazon reviews. Or, you’ll be told you’re horrible via Yelp, or another review platform. What to do?
Having one of those days when you want to reach out to the customer like you're Richard Dawson or Steve Harvey on Family Feud and yell "SURVEY SAYS!" and get the answer everyone's looking for? Now you can keep the 1970s antics to yourself and use survey tools to get exactly what your customer is thinking.
Who doesn’t love to save money? Who wouldn’t love to lure a new customer by offering a discount — what used to be called “cents off” — to try out a new product? You can make those deals immediately available to a customer thinking about buying.
Good reviews are nothing less than gold for a marketer. Even when traditional marketing fails to hit the mark perfectly, a good review from someone who actually uses and likes your product means everything.