Designed for CMO's, Content Marketers, Marketing Managers and other strategic decision makers, the Target Marketing Resource Library is the premier source for free marketing best practices and case studies.


Have some good white papers or case studies? Contact Drew James to contribute.

Tips and Tools

Post-Event Follow-Ups Made Easy

Marketing technology vendors have developed some great, affordable and user-friendly tools that help you collect the kind of actionable intelligence that reveals when attendees check in to an event, show what booths they visit, which sessions they attend, and can even survey attendees directly to ask for feedback for next time.

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Marketing to Fierce, Empowered Customers

Your customer has so much information. Any shopper has, available on any mobile device, a list of your reviews, word of mouth influencers, photos of your product in the news, your social media marketing and your website. That customer has that same information about all your competitors. That customer is empowered. That customer is fierce.

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Tips and Tools

Get Complaints Before They Get You

What if you’ve set up you’ve set up the business, you’ve got a product, a service, you’ve trained the staff and you’re up and running and … you’re told you stink. Actually, you won’t be told you stink to your face. You’ll be told you stink via Amazon reviews. Or, you’ll be told you’re horrible via Yelp, or another review platform. What to do?

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Tips and Tools

Survey Says! These Tools Give Customer Feedback

Having one of those days when you want to reach out to the customer like you're Richard Dawson or Steve Harvey on Family Feud and yell "SURVEY SAYS!" and get the answer everyone's looking for? Now you can keep the 1970s antics to yourself and use survey tools to get exactly what your customer is thinking.

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