You’ve seen them on Twitter, embedded in slide decks, on Facebook, on your phone. They’re a shorthand way of communicating a shared experience — they’re the GIFs that keep on giving. If you want to convey a message to engage a wide audience, but you’re not a professional-grade graphics guru, then quick and easy GIF makers are for you.
Designed for CMO's, Content Marketers, Marketing Managers and other strategic decision makers, the Target Marketing Resource Library is the premier source for free marketing best practices and case studies.
Have some good white papers or case studies? Contact Drew James to contribute.
You need photos to use online — from your client’s location, around the office, at the manufacturing plant. Here’s the catch — it needs to be fast, it needs to be on your phone, and you need to repurpose not just for social but maybe for print.
If you're going to produce a brochure to help market your product or service, you'd better know what you're doing. Unlike a humble flyer that doesn't cost very much and can easily be reprinted, a full-blown brochure represents a bigger investment. Even if you're going two- or three-color, you'll pay plenty after you're finished with photography, illustration, type, printing, binding and so on.
Marketing technology has evolved along with the whiteboard — there are tools that are blank canvases allowing you to quickly get ideas down. There are mind-mapping tools, drawing boards, even war room tools — ready for your ideas.
While the secret recipe for Coca-Cola remains unknown, there are few secrets in direct marketing. Rather, the trick is to think like a great direct marketer. One of the things I’m going to attempt to do in this chapter is not just share my ideas or techniques with you, but also the thinking behind them.
Humor in cartoons is about truth and agreement, but cartoons offer truth in such an immediate and disarming way that they are an ideal involvement, engagement and persuasion device for direct marketers. If you don’t know what you’re doing, humor can be hazardous to your campaign. But follow these rules and your humor will be on the right track.
Nothing causes the creative team more stress than clients who never seem happy with the creative work. This sets up the creative project for failure. How can you avoid this nightmare? Prepare a written creative brief — the missing link for successful creative development.
Content is key, and you’ve decided the best strategy for content is to launch a blog. You have subject matter, subject matter experts and images that will grab customer attention. But what platform do you choose, and what does that choice mean?