Designed for CMO's, Content Marketers, Marketing Managers and other strategic decision makers, the Target Marketing Resource Library is the premier source for free marketing best practices and case studies.


Have some good white papers or case studies? Contact Drew James to contribute.

Tips and Tools

The GIFs That Keep on Giving

You’ve seen them on Twitter, embedded in slide decks, on Facebook, on your phone. They’re a shorthand way of communicating a shared experience — they’re the GIFs that keep on giving. If you want to convey a message to engage a wide audience, but you’re not a professional-grade graphics guru, then quick and easy GIF makers are for you.

Learn More

Tips and Tools

8 Ideas for Better Brochures

If you're going to produce a brochure to help market your product or service, you'd better know what you're doing. Unlike a humble flyer that doesn't cost very much and can easily be reprinted, a full-blown brochure represents a bigger investment. Even if you're going two- or three-color, you'll pay plenty after you're finished with photography, illustration, type, printing, binding and so on.

Learn More

 

Think Like a Direct Marketer

While the secret recipe for Coca-Cola remains unknown, there are few secrets in direct marketing. Rather, the trick is to think like a great direct marketer. One of the things I’m going to attempt to do in this chapter is not just share my ideas or techniques with you, but also the thinking behind them.

Learn More

White Papers

5 Rules to Draw Attention With Personalized Cartoons

Humor in cartoons is about truth and agreement, but cartoons offer truth in such an immediate and disarming way that they are an ideal involvement, engagement and persuasion device for direct marketers. If you don’t know what you’re doing, humor can be hazardous to your campaign. But follow these rules and your humor will be on the right track.

Learn More