Designed for CMO's, Content Marketers, Marketing Managers and other strategic decision makers, the Target Marketing Resource Library is the premier source for free marketing best practices and case studies.


Have some good white papers or case studies? Contact Drew James to contribute.

Tips and Tools

Little Details That Make a Big Difference

It's the little things that make a huge difference when it comes to delivering clicks, calls and visits to your store or website. When rolled into a powerful marketing message, even the smallest copy and design elements can help increase or squelch results. Your response depends on these details.

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Tips and Tools

Order! Order! A Guide to Writing an Effective Order Form

You see, the order form is the place where the reader actually signs on the dotted line and makes a commitment. Whether you're asking the prospect to order the product and pay with a credit card number, request a free white paper, register for a Webinar, or act in any way, it's important to handle all the details of the order form properly.

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Tips and Tools

9 Ways to Write a Better Sales Letter

Write a brilliant, compelling sales letter and your response rates can shoot up. Make a few thoughtless blunders and you're in deep trouble. Here are some of the many questions that have been coming my way, along with some quick responses I hope you'll find of interest.

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Best Practices

Fascinate Your Readers

Search Engine Optimization (SEO) is the current rage — grabbing the attention of spiders and crawlers in the hopes that the message will surface all over the Internet. Yet it's flesh-and-blood people that want information, spend money on goodies and give to charity — not emotionless, pre-programmed electronic robots.

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The Strategic Use of Questions in Direct Mail Packages

Questions are not only a powerful conversational tool, but also an essential part of any direct marketing program. Whenever people get your direct mail package, or an email from you, chances are they are going to have some questions. Why would they have questions?

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Tips and Tools

7 Copywriting Tips That Should Be Put to the Test

Copywriting is the backbone of direct mail, but with more multichannel campaigns, upgraded database marketing techniques and splashy self-mailers than ever before, the written word has become an afterthought. But a simple direct mail copy test is one of the cheaper and smarter moves to make, and it can pay dividends in the ROI department.

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White Papers

Energize Your Offer … and Fire Up Response

If you want to improve results for your promotions, your offer is one of the first places you should look to make changes. Offers are central to direct marketing. When you make an offer, you’re saying, “When you pay us, here’s what you get in exchange.” Take a look at your campaign to figure the best elements that can create the perfect offer.

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