Hubert uses a direct mail catalog to give its customers some ideas for displaying food in a more appealing way. For much more, please complete the form below for a free PDF of the mailing.
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Data segmentation is the key to effective variable data printing and imaging — and VDP is the key to getting your customers’ attention. Chances are you’ve got all the data you need for an effective campaign. These details can help us create variable images, personalized salutations, copy, captions and pre-filled forms with contact information.
Every once in a while, an intrepid mailer will throw caution to the wind and attempt to encapsulate his experience in product, list, price, offer, seasonality and creative testing. But it is my experience that the relative importance of key factors continues to change, and continuous testing is the only accurate measure of direct mail features.
If you want to improve results for your promotions, your offer is one of the first places you should look to make changes. Offers are central to direct marketing. When you make an offer, you’re saying, “When you pay us, here’s what you get in exchange.” Take a look at your campaign to figure the best elements that can create the perfect offer.
Humor in cartoons is about truth and agreement, but cartoons offer truth in such an immediate and disarming way that they are an ideal involvement, engagement and persuasion device for direct marketers. If you don’t know what you’re doing, humor can be hazardous to your campaign. But follow these rules and your humor will be on the right track.
For many mailers, response is down because of tough economic times that many prospects are facing. One way out of this trap? A “head trip,” of course. I’m referring to the so-called psychology of the mailer, and the key part of the creative. The emotions that the mail piece is able to stir in the prospect may determine whether he responds or not.
Nothing causes the creative team more stress than clients who never seem happy with the creative work. This sets up the creative project for failure. How can you avoid this nightmare? Prepare a written creative brief — the missing link for successful creative development.