Designed for CMO's, Content Marketers, Marketing Managers and other strategic decision makers, the Target Marketing Resource Library is the premier source for free marketing best practices and case studies.


Have some good white papers or case studies? Contact Drew James to contribute.

 

Creative Strategies for VDP

Data segmentation is the key to effective variable data printing and imaging — and VDP is the key to getting your customers’ attention. Chances are you’ve got all the data you need for an effective campaign. These details can help us create variable images, personalized salutations, copy, captions and pre-filled forms with contact information.

Learn More

 

How to Test Your Direct Mail

Every once in a while, an intrepid mailer will throw caution to the wind and attempt to encapsulate his experience in product, list, price, offer, seasonality and creative testing. But it is my experience that the relative importance of key factors continues to change, and continuous testing is the only accurate measure of direct mail features.

Learn More

White Papers

Energize Your Offer … and Fire Up Response

If you want to improve results for your promotions, your offer is one of the first places you should look to make changes. Offers are central to direct marketing. When you make an offer, you’re saying, “When you pay us, here’s what you get in exchange.” Take a look at your campaign to figure the best elements that can create the perfect offer.

Learn More

White Papers

5 Rules to Draw Attention With Personalized Cartoons

Humor in cartoons is about truth and agreement, but cartoons offer truth in such an immediate and disarming way that they are an ideal involvement, engagement and persuasion device for direct marketers. If you don’t know what you’re doing, humor can be hazardous to your campaign. But follow these rules and your humor will be on the right track.

Learn More