The UX Revolution: How Analytics are Powering a Revolution in Customer Understanding
Designed for CMO's, Content Marketers, Marketing Managers and other strategic decision makers, the Target Marketing Resource Library is the premier source for free marketing best practices and case studies.
Have some good white papers or case studies? Contact Drew James to contribute.
Does it feel like you’re digging deep into your data and only finding random details on your customers? It can feel like being an archaeologist looking for Medieval insights and finding a 20th Century dump of random labels.
This means that in today's media-rich world with readers strapped for time and bombarded with marketing communications, wordsmithing alone probably won't get our messages opened and read. We've got to understand how to deliver the message at the right time and in the right place.
Direct response writers are always on the prowl for words to make their marketing concepts more compelling and more effective in generating a click, a call or a store visit. A kit is comprehensive, complete and everything you need. Calling your product, offer or mail piece a kit makes your customer think differently about you and what you're offering.
It was a blustery January morning when I mustered the courage to march into my creative director's office and ask him why he wasn't using a senior staff writer (like me) to write the copy for Fingerhut's new insurance program. I was bored with polyester pantsuits and burned out writing about cookware. I wanted a challenge. I wanted to write insurance copy.
Marketers still see incredible value in direct mailings. What is it that they're seeing, and what are we missing? Check out the statistics on this cool infographic by completing the form, and see why paper is still worth investing in!
The truth is out there: It most likely is in your own data. Depending on what you need from your own statistics and what your level of understanding is, there are tools out there to match you to what you seek.
Are you missing out? More and more direct marketers are tapping a new, trending approach for layering already-successful direct mail print campaigns with complementary, non-print channels like social media. Learn how you can get more touches with your prospects without spending another penny on postage!
Whether you're a writer, creative director or approving manager, here are some of the "little things" to look for and add to marketing messages to hook the interest of prospects. (These tips work across all channels selling both tangibles and intangibles to consumers and B-to-B customers.)
There's a ton of technology out there to support marketers, so let's throw another one out there: Deep Learning. You've heard of it. Now what is it? And do you need to know what it is? The answer is yes, soon you will.
I was schooled in the fundamentals of direct marketing while a senior writer at Finger-hut, and it was drilled into me that you never add anything to a control package unless it has the potential to increase response significantly. Moreover, that increase must more than pay for itself.
Whether you write, approve or read and respond to letters and emails, I think you'll agree the first sentence of copy is critical for grabbing your attention. It sets the bait for hooking scanners who become readers who then turn into responders. It's a hot spot for the reader because it's one of the first places the eye looks for the answer to the question, "What's in it for me?"