Designed for CMO's, Content Marketers, Marketing Managers and other strategic decision makers, the Target Marketing Resource Library is the premier source for free marketing best practices and case studies.


Have some good white papers or case studies? Contact Drew James to contribute.

Best Practices

Create High Impact With Johnson Box

Sixty years ago, a direct mail copywriter named Frank H. Johnson was looking for a way to increase the impact of his sales letters. He decided that instead of forcing readers to wade through a mass of copy before making the offer, he would highlight the offer in a centered rectangular box placed at the very top of the letter above the salutation. The results were terrific, and the "Johnson Box" has been going strong ever since.

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Tips and Tools

MarTech to Bring Music to Marketers' Ears

Music makes explainer videos pop, adds excitement to slideshows, and gives your live and online sales presentations a “wow” factor. But if you’re not a musician, or have few on call, how do you source — or even make — original music, loops and sound effects that will amplify your message, entertain and connect with your audience?

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White Papers

Email and the Age of First Person Marketing

Our new Zoom-in report in partnership with ClickZ Intelligence aims to uncover the key trends in email marketing, the extension of email beyond just a promotional vehicle as well as enable you to assess whether your email provider is truly helping you to fulfill your marketing potential in this new era.

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Tips and Tools

Celebrations Translate Into More Sales

Celebrations are also a marketing tool that can help bump up flat sales, solidify relationships, and call attention to your company and products. The best news is that you don't have to wait for Hallmark to make your celebrations official. You can create your own reasons to make merry.

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Tips and Tools

Give Mic-Dropping Presentations

We’ve all done it. Boring your audience to death is a real thing, and while it’s tempting to put your presentation all on a slide and just project that on a wall so people can read it and ask questions — that’s not going to win hearts and minds. We've got tips and tools to help you slay that presentation — not kill with boredom.

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Best Practices

How to Use Hot Spots to Direct Reader Eye Flow

A hot spot is where your eye goes first when you look at a postcard, outer envelope, catalog spread, direct mail letter, space ad, landing page or even an email. Most of us had our first experience with hot spots in elementary school when we looked for easy ways to study for tests. From this experience, we've trained ourselves to look for eye-grabbing design and copy elements.

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