Designed for CMO's, Content Marketers, Marketing Managers and other strategic decision makers, the Target Marketing Resource Library is the premier source for free marketing best practices and case studies.

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Tips and Tools

B-to-C Marketing Now Made Easier With Automation

The B-to-C marketer has a totally different customer than the B-to-B marketer. The decision makers are fewer, and the per-purchase amount is generally smaller than what a business will pay. Automation for the B-to-C marketer needs to be tailor-made for those businesses fulfilling needs on the spot — or customers will go somewhere else.

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