Designed for CMO's, Content Marketers, Marketing Managers and other strategic decision makers, the Target Marketing Resource Library is the premier source for free marketing best practices and case studies.

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Tips and Tools

Clue in Your Copywriter

You are the people who provide direction and input to writers who have the important assignment of crafting messages to generate response — whether it's a click, call or car trip to a store or event. Most likely, you are also part of the approval process. So even though you are not a writer, you play a key role in the success or failure of the copy and content copywriters develop because of one or all of the following:

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