You are the people who provide direction and input to writers who have the important assignment of crafting messages to generate response — whether it's a click, call or car trip to a store or event. Most likely, you are also part of the approval process. So even though you are not a writer, you play a key role in the success or failure of the copy and content copywriters develop because of one or all of the following:
Designed for CMO's, Content Marketers, Marketing Managers and other strategic decision makers, the Target Marketing Resource Library is the premier source for free marketing best practices and case studies.
Have some good white papers or case studies? Contact Chris Lyons to contribute.
Nothing causes the creative team more stress than clients who never seem happy with the creative work. This sets up the creative project for failure. How can you avoid this nightmare? Prepare a written creative brief — the missing link for successful creative development.