Nothing causes the creative team more stress than clients who never seem happy with the creative work. This sets up the creative project for failure. How can you avoid this nightmare? Prepare a written creative brief — the missing link for successful creative development.
Designed for CMO's, Content Marketers, Marketing Managers and other strategic decision makers, the Target Marketing Resource Library is the premier source for free marketing best practices and case studies.
Have some good white papers or case studies? Contact Drew James to contribute.