How do marketers feel about the year ahead? What kinds of marketing do they think are going to pay off? What kinds do they think aren’t?
There’s no better barometer for those questions than Target Marketing’s annual Media Usage Survey. It’s the first thing we work on every year, and every year it provides unique insights into what marketers are thinking and how the year is going to develop. This year, we were able to bring in additional expertise from Nathan Safran and NAPCO Media Research to help refine some of the questions and insights.
“The Target Marketing Media Usage Survey reveals critical insight and highlights for marketers areas their colleagues are focusing on,” says Safran. “The findings show that filling the sales pipeline is a critical area of focus for marketers, with half of all respondents increasing customer acquisition budgets in 2017. Marketers would be well-served to review the findings of the Target Marketing Media Usage Survey to understand how their colleagues are approaching marketing in today’s multichannel environment.”
Are your 2017 plans following the herd or going against the grain? To see what our survey respondents had to say, register below to receive a PDF of the full Media Usage Survey (as it ran in print … including all the charts, commentary and methodology!)