Millennials Guide: Engaging a Generation of Visual Buyers
There are many ways to categorize millennials; most can’t be lumped into one subset. However, here’s what we know. This is a generation of visual and experiential consumers. If marketers want to stand out in the vast sea of content that exists today, they need to produce material that speaks to Generation Y’s current experiences and future ones. These brands and others are discovering the ROI of tailoring visual content to their target consumers, and making the products within that content easy to buy. With the right data and tools, you can too.
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