Locate Opportunity With Geomarketing
This white paper provides specific, actionable advice on how location-based marketing supports the creation of demand for cost effective, personalized communications campaigns that produce results.
Through case studies and data-driven results, the white paper demonstrates how to use geomarketing to the best advantage. Readers will gain insight into new location-based marketing resources that identify key prospects and then guide them to a product. Marketers will discover how geomarketing can be used to:
- Provide an easy, cost-effective way to refine your mailing list data
- Target customers with much greater accuracy and more relevant messages
- Create personalized communications with just the customer’s name and address
- Drive more business in specific vertical markets, including retail, healthcare, and hospitality
Pat McGrew, director at Infotrends, is the author of the study. She notes, “Using location-based data to connect with consumers is one of the hottest trends in brand communication. But all too often, marketers don’t leverage that data because they think it is too complex or time consuming. This research brings the location-based opportunity into focus, giving the reader an in-depth understanding of why location is such an important differentiator and how it improves the results of any marketing campaign”.