I’m writing because I’m still concerned about the mailings you’ve been sending me. I’m worried they are sullying your reputation as being smart and savvy.
There’s no doubt when it comes to doing online research, you’re fast, accurate and very professional. But the direct mail you’ve been sending me the last year misses the mark. It’s embarrassingly unprofessional and appears you don’t know what you’re doing. I’m guessing it’s also ineffective.
Google, if you’re going to do direct mail, you need to understand what makes it tick. Here are a few pointers in addition to those posted earlier.