Traditional marketing was generally a series of short-term campaigns. Sometimes, the content had call-to-actions which told readers where to go for more information, but often it didn’t. When the campaign ended, the content was generally abandoned. Today, content marketing is a long-term project. Ideally, the items are never abandoned. Content Marketing is a collection of ideas, strategies, and tactics. It includes the team, a set of business ideas, and various tactics. In this guide, we’ll go through these to see how they’re assembled together to create content.