With in-depth social media marketing campaigns that can tightly narrow in on a target audience and give us data like never before, sometimes it seems like the world of paper should be ancient history. Is it? Well, look no further than the mailboxes of many Americans. Obviously, there are some marketers somewhere that still see incredible value in direct mailings. What is it that they’re seeing, and what are we missing?
Perhaps it’s the fact that direct mail marketing techniques are still so effective, for a number of reasons. Recipients spend more time with your brand and find mailings to be more personal than other forms of communication.
Check out the statistics on this cool infographic by completing the form below, and see why paper is still worth investing in!