Celebrations Translate Into More Sales
Have you noticed how much people love celebrations? I think it’s because a celebration is happiness made tangible. For direct marketers, celebrations are opportunities to engage with our customers. In the best and worst of times, it’s human nature to want to honor milestones, commemorate historic events and revel in good news.
Celebrations are also a marketing tool that can help bump up flat sales, solidify relationships, and call attention to your company and products. The best news is that you don’t have to wait for Hallmark to make your celebrations official. You can create your own reasons to make merry.