You’ve seen the reports that email has the highest ROI of any digital or offline channel. And according to the Target Marketing “2017 Media Usage Survey,” email also might be the hardest working channel.
So the question is: Are your email marketing campaigns as successful as they can be, or are they missing the mark?
In this whitepaper, you’ll learn about four commonly overlooked elements that need to play key roles in your email strategy. If ignored, your email program can falter and ROI can slide; if implemented, you’ll witness increased ROI and subscriber engagement. You’ll also learn:
Four ways to use preheader text to your advantage
The use of the word “video” in email subject lines boosts open rates
Why plain text emails have to be a part of your campaign strategy
How to make your email messages more mobile-friendly