Multi-channel Tactics You Must Deploy to Gain New Customers

Wednesday, November 3, 2010 | 2:00 p.m. ET/11:00 a.m. PT

In today's business climate, when it's a challenge to grow profit and return on investment, the most effective campaigns rely on both postal and email marketing.

It's a fact that response increases across the board when direct mail and email are combined in a multi-channel campaign. If executed well, it should more than double! Even better, this two-ply marketing will strengthen your brand.

You'll gain mindshare, improve your conversion rates and that will increase the return on your investment, especially if all your marketing campaigns maintain a theme that is interchangeable between them regardless of channel.

Join us for this free webinar to learn:

• How to effectively utilize multi-channel marketing for better ROI and more market share
• How to increase your response rates by employing the "IOU Principles"
• The five critical elements to consider when creating your campaign including: branding, timing, the list, the call to action and analysis

Come to this session armed with your questions. You’ll be able to submit questions directly to Greg for a live Q&A session during the hour.

Sponsored by Edith Roman

Click here to register today!

Can’t make it on November 3rd? No problem! Target Marketing webinars are archived for 90 days after the live event. Click Here to register and get access to this webinar on-demand.