Why SMS Will Be Your Mobile Workhorse and 5 Ideas to Get You Started

We’ve talked about the importance of a mobile-friendly Web presence and mobile-optimized email for your small business. But there is one mobile tool that your small business should be leveraging that will be a key puzzle piece to the success of your mobile strategy.
Some might argue that SMS is the most effective mobile channel that exists, when it comes to ROI.

There is a reason it continues to be the workhorse within the mobile strategies of brands like Coca-Cola, Macy’s, Victoria’s Secret, Target, jcpenney and many more.

5 reasons SMS will be the workhorse in your mobile strategy.

Instant Deliverability: SMS messages offer one of the most immediate marketing channels for businesses. More than 97 percent of messages are read within four minutes of receipt. So if you have a message that is time sensitive, there is no better way to connect with your customer.

Everyone’s Reachable: Nearly 100 percent of the handsets on the market can send and receive text messages. I don’t care that we’ve surpassed 50 percent smartphone penetration in the USA. I don’t care that that will continue to grow. You’re missing out on 40 percent to 50 percent of your audience right now by catering to smartphone-only customers.

Just because my 65-year-old dad has an iPhone now doesn’t mean he will use it the way I do. But you know what … he sure sends a whole lot more text messages to me.

Highest-Possible Visibility: Remember how I said that 97 percent of SMS messages are read within four minutes? Well, that means that 97 percent of your SMS messages are being read—period. When was the last time your email open rate was over 90 percent? I’ll let you figure that one out on your own.

Now I’m not saying “Stop using email.” Email is super powerful and has its place. But SMS offers you a new, quick, high-converting way to connect with your customers that no channel can match.

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