Video Advertising and Remarketing for Direct Marketers

If you’re a direct marketer who uses video to promote your product or service, you can generate additional exposure to prospective customers using YouTube’s TrueView advertising program. With TrueView, you also have an interesting bonus when you use their video remarketing tools. Remarketing tracking, also known as remessaging or retargeting, enables you to build a prospect list and bring viewers back to your video marketing message.
With remarketing, you have the opportunity to show text or display ads to promote your video, based on their past interactions with your videos.

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YouTube’s advertising program features three video ad formats:

1. In-Stream Video ads.

2. In-Search Video ads.

3. In-display video ads.

We explain each of these in today’s video.

When you run a video ad campaign on YouTube, you also have the opportunity to create a video remarketing campaign. They were a warm prospect once, so now you may be able to re-engage them with your ad. Remarketing is a powerful way to stay engaged with your target audience.

Learn more about this opportunity for direct marketers to promote videos to more prospective customers in today’s video presentation.

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