'Thanks for Subscribing!' 10 Tips for Great Welcome Emails
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11. Get it right through A/B testing. There are hundreds of examples of great welcome emails, and probably 10-fold more examples of bad ones. Remember: You are not the recipient and you should not be a focus group of one. A/B testing is critical in any campaign, but given welcome emails enjoy two to six times better open rates than your other emails, now is not the time to get cocky. Test, track and tweak for the best results.
12. Keep the conversation going. Stopping or slowing the engagement after the welcome email is like saying hello and leaving the room. You've just fired up a dialog, keep the conversation going. Follow the welcome email on the promised schedule, but with a watchful eye on the interaction. If the recipient uses their discount, downloads the white paper, or interacts otherwise, have your nurture campaign at the ready to turn up the music on this party!
Email marketing is the most effective way to increase sales, improve service, and keep your customers engaged. Email campaigns are best bolstered through an integrated strategy that crosses channels and meets your constituents where they congregate and in the media they prefer. “The Integrated Email” provides best practices and ideas for developing strategies and deploying email campaigns and initiatives while keeping an eye on revenue attributable to marketing.
Cyndie Shaffstall, founder, Spider Trainers, is a successful entrepreneur and prolific author, with many books, dozens of eBooks, and hundreds of articles to her credit. She is the former founder of ThePowerXChange, editor and publisher of X-Ray Magazine, and the current founder and managing member of Spider Trainers, a managed automated email services provider for companies around the world. Connect with Cyndie on LinkedIn, Twitter, Google+, or join her LinkedIn Group, the Marketing Resource Library for daily links to marketing-critical resources.