Resistance Is Futile
Any serious Trekkie would immediately recognize this title. But I am not talking about the Borgs, who are coming to assimilate us into their hive-minded collective. I am talking about a rather benign-sounding subject — and my profession — analytics.
When you look at job descriptions of analytics leads in various organizations, you will often find the word “evangelization.” If every stakeholder is a believer of analytics, we would not need such a word to describe the position at all. We use that word because an important part of an analyst lead’s job is to convert non-believers to believers. And that is often the hardest part of our profession.
I smile when I see memes (or T-shirts) like “Science doesn’t care about your beliefs.” I’m sure some geek who got frustrated by the people who treat scientific facts as just an opinion came up with this phrase. From their point of view, it may be shocking to realize that scientifically proven facts can be disputed by people without any scientific training. But that is just human nature; most really don’t want to change either their beliefs or their behaviors.
Now, without being too political about this whole subject, I must confess that I face resistance to change all of the time in business environments, too. Why is that? How did activities of making decisions based on numbers and figures became something to resist?
My first guess is that people do not like even remotely complicated stuff. Maybe the word "analytics" or talk of "modeling" bring back all of the childhood memories of their scary math teachers. Maybe that kind of headache is so bad that some would reject things that could actually be helpful to them.
If the users of information feel that way, analysts must aspire to make analytics easier to consume and digest. Customers are not always right, but without the consumers of information, all analytical activities become meaningless — at least in non-academic places.