5 Tips for Top Positioning (And Converting) Page Titles

Wondering about a SEO content strategy that offers the biggest impact in the shortest time? Try tweaking your page titles.

The page title appears in the top bar of your Web browser and it’s also the clickable link on the search engine results page (SERP)—the page you see after entering a Google or Bing search. From an SEO perspective, a keyword phrase-rich page title can help boost search positions. And from a conversion perspective, a well-written page title can tempt prospects to click on your SERP listing over the nine other competing listings.

In short, page title creation is a highly important SEO skill set. Here’s how to do it:

1. Give your copywriter “control” over your page titles
It’s easy to think that page title creation is firmly in IT’s realm—after all, they’re part of the back-end code and often considered “too techie for marketers to deal with.” However, because the page title is the first thing people see after completing a search, it acts as an attention-grabbing headline. Although IT can create a page title that “works,” marketing can create top-positioning page titles that scream “click me” on the search engine results page.

2. Make your page titles unique for every page
Unless your company has an SEO-savvy IT department—or your Web designer knows her way around search engine friendly coding—your site may be lacking an important element: Unique page titles for every page. Take a peek at your pages and see if the page titles change, or if they’re highly similar (or worse, exactly the same.) Yes, you will have to make every page title unique—which can seem like a daunting task. However, the good news is, you should see increased search positions simply by writing unique page titles and editing your content (assuming you write your page titles right, that is!)

Described as a fast-talking, fiery redhead, Heather Lloyd-Martin is a 20-year marketing veteran, a recognized author and considered the pioneer of SEO copywriting. Recognized worldwide as a first-generation search marketing expert, she has been training corporate in-house SEO copywriters and creating revenue-driving Web site content campaigns via her consultancy, SuccessWorks.

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  • http://Nina Nina

    Great tips Heather. I like the way you give examples of ineffective and effective titles. Hopefully companies, will realize the importance of creating compelling titles that intrigues their prospects to click. That was a great refresher, now off to my website to check out my own titles.

  • http://JoeyGray Joey Gray

    Focusing more on keywords carries the weight in order to optimize the web. But the other recommendations given also equally important.

  • http://Elena Elena

    These are excellent (and fairly simple) SEO tips, thanks! A unique and expressive page titles really draw me to page if all the others look identical.

  • http://anurag anurag

    In short web designer should keep in mind viewpoint of searchers and how a person using a search engine will glance thru the results.
    This is what exactly mentioned in this page.


  • http://Laura Laura

    Great post. I agree it is very important to provide users some way to dig through the site… Create curiosity… the longer the visitor stays on your site the more are the chances he/she is gonna buy something!


  • http://NickStamoulis Nick Stamoulis

    Page titles are so important and people tend not to give them the attention they need to be effective in the search engines. Page titles should be unique to each page.

  • http://fashionlingerie fashionlingerie

    I will follow what you said and put it into practice to derive the fruits, thank you.

  • http://art art

    Using the Title tag helps the designer/web page editor to clearly focus on one theme for each page. Clarity and Focus helps the end user and the search engines. Art

  • Jim Rodante

    Great advice as always Heather, just like you offer at AWAI. Thanks for sharing….


  • Corey Weiner for Doyle Rotunno

    Another practical tip for organizations without their own capable web designer and writing team.

    If you are a sales manager, marketing chief, executive director of a charity or 501 C 3, or small business owner without the ability to perform the above, you’ll want Heather Lloyd-Martin’s contact information above.


  • xcbvcx

    Thanks,,great post