Marketing Interns—The Uncle Sam Scam
Last summer, my college-age son was lucky enough to land a summer internship at a manufacturing company in Southern California. Considering there were over 100 applicants, he was thrilled to have been selected for a position where he could demonstrate his newly learned marketing skills. And as a college junior, he was excited with the promise of full-time employment upon graduation. He started the job with relish, and 4 and a half months later went back to college feeling on top of the world.
So he was stunned when he discovered this week that there was NOT a full-time position available to him this summer. Instead, he was offered a part-time, minimum wage position with, again, the promise of potential full-time employment at the end of the summer.
When he pushed back and suggested that his long hours last summer meant he had already been “trained” and could hit the ground running and therefore it might entitle him to a little bit more than minimum wage, he was told that he should consider himself “lucky” to have the part-time job offered to him when last year over 50 applicants applied for the open position. In other words, this organization has no strategy in place to hire, train, and groom future employees. Instead, they hide behind a summer internship as a way to get free labor for the summer, lower their overhead expenses and avoid paying Uncle Sam for payroll and other taxes.
While I realize my sons’ experience may be the exception, I was disgusted by this company’s behavior and wondered how many other organizations build and run internship programs properly (and with good intention)?
Internships are a way to give back to our youth—to help them take their text-book based learning and put it into action. And it’s a chance for us, as employers, to invest in the future of our business.
A blog that challenges B-to-B marketers to learn, share, question, and focus on getting it right—the first time. Carolyn Goodman is President/Creative Director of Goodman Marketing Partners. An award-winning creative director, writer and in-demand speaker, Carolyn has spent her 30-year career helping both B-to-B and B-to-C clients cut through business challenges in order to deliver strategically sound, creatively brilliant marketing solutions that deliver on program objectives. To keep her mind sharp, Carolyn can be found most evenings in the boxing ring, practicing various combinations. You can find her at the Goodman Marketing website, on LinkedIn, or on Twitter @CarolynGoodman.