A LinkedIn Profile Call to Action
LinkedIn profile pages contain areas where a call to action should be placed, such as the publications and summary sections. Are you linking out to landing pages that generate leads? Let's make sure you are using calls to action to the fullest—to generate more response from prospects. Here are some tips on the best spots to place effective LinkedIn profile calls to action.
Where to Place a LinkedIn Call to Action
You can make a call to action anywhere in your LinkedIn profile. Literally. But there are areas that will get more response than others. The publication section and multimedia (sub-section) of my profile summary generates most of my leads. Your main choices are:
- Multimedia (video, images, presentations) sub-sections
- Activity and Volunteering/Causes
Publications: Not Just for Authors
Yes, if you have a book, paper or any kind of written document, this section is ripe for a call to action. Content marketers: This section is for you.
However, you don't need to be an author to take advantage of the publications section. You can drive traffic to any kind of landing page or product page. There are no restrictions on what a "publication" can be.
All you need is a crisp, clear call to action using text. I also use text symbols to catch the eye.
But what landing page do you need to send prospects to? For example, I have books and written publications for sale on my website AND available free. I use the publication section of my profile to link to my book at Amazon (to drive sales) ... but I also link to my free Chapter 1 download page that generates more lucrative business leads.
I also send prospects to landing pages with lead generation offers and sales pages for my most popular LinkedIn sales training and coaching products. The publications section is a flexible space to make your LinkedIn profile call to action.
Jeff Molander is the authority on making social media sell. He co-founded the Google Affiliate Network in 1999, and has been selling for 18 years. Jeff is adjunct digital marketing faculty at Loyola University’s business school, a social sales trainer and author of the first social selling book, Off the Hook Marketing: How to Make Social Media Sell for You. Most social selling trainers teach the value of engaging customers and providing relevant content. Then they demonstrate the technology. But no one tells you exactly how to produce leads and sales—using a proven, systematic approach to content. Until now.