Jonathan Salem Baskin, Author of “Branding Only Works on Cattle,” to Keynote InterACT!

I wanted to let you in on some exciting news: Jonathan Salem Baskin, author of “Branding Only Works on Cattle” and “Bright Lights and Dim Bulbs”, and CMO strategy columnist for Ad Age, has just be named the opening keynote speaker for the InterACT! conference, an educational forum for marketers, brand owners and service providers on cross-media direct marketing opportunities and strategies.

In his presentation, called “David Ogilvy’s Revenge: The Return of Marketing Realism,” Baskin will offer InterACT! attendees a big-picture perspective on the marketing realism emerging from the convergence of new and old media, and what the opportunities will be in 2011.

Baskin, who has been called “a merry iconoclast,” “lucid and cutting,” “groundbreaking” and “the new bad boy of branding,” looks beyond the
gimmicks and hype to uncover what really works when communicating with the marketplace. Currently, Baskin wears multiple hats as a global brand strategist, leading a global network of partner companies in The Baskinbrand Alliance and managing North American business for the global marketing consultancy Futurelab. Along with his books and columns, he also writes the popular blog Dim Bulb, co-hosts a regular podcast, Socializing Media, and is a member of the board of advisors for Social Media Today.

InterACT! is a two-day, two-track program designed for marketers, agencies and custom publishers, as well as print/marketing service providers interested in improving how they interact with customers and prospects. It’s the first event that will demonstrate how to integrate print, online, mobile and social media to deliver interactive marketing campaigns that drive business results. The event is scheduled for August 10-11 at the Crowne Plaza Chicago O’Hare in Rosemont, Ill.

To follow InterACT! on Twitter, visit:

To register, click here:

Hope to see you all there!

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