Imagine: America First in 2018
The optimist in me is gung-ho on what’s transpiring in the world economy — and nearer at home:
Sustainability is alive and well, no matter what country is in or out of the Paris Climate Accord. The private sector is already on it — and the world’s first trillionaire just may invent a better battery.
America First: It would be nice if such ingenuity originated with an American enterprise, but that’s not required. Equity markets reward the future, not the past.
City economies — rather than national economies — move global business. New York City is alive and well, with 10 million anticipated residents by 2030. Queens and Brooklyn waterfronts are looking more like Manhattan — towers gleaming. With another 1.5 million residents (and immigrants) on their way, we’re going to need plenty more, perhaps in a more affordable price range.
America First: Americans re-learn how to move to where the jobs are, if host cities — and Amazon — can accommodate.
We vow not to lose this #MeToo moment and opportunity. Gender, race, sexuality, age, origin — we shed white male privilege — gladly — and replace it with a true meritocracy, based on individual achievement that is borderless (kinda like love). When knowledge is shared, power is redistributed.
America First: Now, that’s an American value and ideal we can live, work and pursue happiness with.
Advertising is more data-driven, more relevant and, thus, more trustworthy. Europe may use data to spark a trade war — but who really can hold back from consumer demands for ad-financed content, services and Internet? The ad supply chain does indeed exit the “fake anything” business.
America First: The world’s digital ecosystem was fostered by research and development — much of it U.S. funded, much of it by monetizing data, read Silicon Valley. We stop ill-driven interlopers in their crypto-tracks.
An informed consumer grows the market. An informed electorate leads to good governance. A more perfect information society solves problems and fosters opportunities — and ends the terror of despots and psychopaths whose narcissism feeds each other.
America First: We reject the real enemies — far, near and at home — who undermine journalism, science, democracy and intelligence, where America traditionally has led. We understand that to be a city on a hill, a beacon for the world, we must rein in all haters and charlatans.
As for the realist in me … well, I’m going to put that mindset on the back burner for a bit. Here’s to a happy, prosperous and enlightened New Year for everyone!
Marketing Sustainably: A blog posting questions, opportunities, concerns and observations on sustainability in marketing.
Chet Dalzell has 25 years of public relations management and expertise in service to leading brands in consumer, donor, patient and business-to-business markets, and in the field of integrated direct marketing. He serves on the Direct Marketing Association International ECHO Awards Board of Governors, as an adviser to the Direct Marketing Club of New York and Marketing Idea eXchange, and is senior director, communications and industry relations, with the Digital Advertising Alliance. Chet loves UConn Basketball (men's and women's) and Nebraska Football (that's just men, at this point), too!