Direct Mail: Creative Envelopes Win
Get creative on your envelope. Keep in mind that you can customize both sides. Other than the addressing requirements for the USPS you have plenty of room to add eye catching designs. What will speak to your customers and prospects? The best way to identify this is to test various options. See what people respond to most and use various forms of it going forward.
Don’t continue to send drab direct mail. Stand out — build a direct mail campaign beyond your dreams. No matter what type of information you are sending to people, when it is enclosed you should be using the enclosure as a marketing piece. Get your envelope opened, instead of thrown straight in the trash. Visual appeal to stimulate curiosity will get you better open rates. How did your last envelope mailing go? Are you using snazzy envelopes to grab attention?
A blog about Direct Mail Marketing, tips, tricks and what not to do.
Summer Gould is President of Eye/Comm Inc. Summer has spent her 23 year career helping clients achieve better marketing results. She has served as a panel speaker for the Association of Marketing Service Providers conferences. She is active in several industry organizations and she is a board member for Printing Industries Association San Diego, as well as a board member for Mailing Systems Management Association of San Diego. She is also a committee member for Visionaries in Philanthropy which benefits San Diego Meals on Wheels.