Change Colors, Change Behavior
Spend some time with your marketing team to identify the values, attributes and even personality traits with which you want your brand to be associated.
Choose traits that reflect the lifestyle, values and interests of your core consumer.
Google color wheel meanings. Study the many color mood charts and psychology reports on color and behavior to guide the choices you make for all things associated with your brand.
The right colors not only help influence attitudes, interest and shopping, but they can also influence engagement with your content on your website, social media and other branding materials. Even the best branding content can fall short of readership and conversion goals if it’s embraced by colors that create a different story than the content.