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BOSTON Jager Di Paola Kemp Design’s new campaign for Sobe Adrenaline Rush depicts the energy drink as the perfect beverage for a hectic lifestyle.
One execution shows two women in a dance club looking at a young man who is fast asleep. The headline reads, “Imagine what you’re missing. Sustained energy for non-stop living.”
The campaign positions Sobe as a beverage that can be enjoyed on a variety of occasions and targets new consumers who may not have tried energy drinks yet, according to Michael Jager, creative director at the Burlington, Vt.-based
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