4 Tips to Get in the Mobile Mindset
We've talked about SMS, mobile websites and mobile email. But, as you may know, those are just tools to get your job of marketing your business done.
Yes, building these into your strategy are the core foundations of mobile success, but mobile is more than technology …
Mobile is about your customer.
Now, I'm not here to shout out stats, because I've provided those before. And, frankly, you're here … so you know adding mobile to your business is critical.
Your customers are mobile … therefore, your business needs to be.
Now, before you go and plan your strategy and determine the appropriate tactics to reach your goals, you need to put yourself in the mobile mindset.
I recently attended Mobile Marketer's Mobile FirstLook event in New York in which many brands, such as Coca-Cola, Sephora, MillerCoors, Nissan and JetBlue discussed their strategies.
I noticed that all of these individuals work within their entire organization to help them think differently about the mobile opportunity.
Making sure you have the mobile mindset and your organization is on board and you're more likely to succeed.
Here are four tips I learned from the top brands on getting in the mobile mindset:
1. Think about your mobile opportunity across your organization.
Mobile isn't just about marketing. Can mobile enable your sales team to sell more effectively? Can mobile optimize tasks to save time? Can mobile save you money by cutting down on transaction fees?
Before you think SMS, QR Codes or apps, think "How can mobile add value to all of the other parts of my organization?"
2. Stop making it complicated.
Believe me, I know it's super complex and overwhelming to keep up with the latest and greatest technologies.