4 Tips for Handling the Most Overlooked Mobile Marketing Channel

We recently talked about the pace at which mobile technology is advancing and how you, as a business owner, have so many options that it’s a bit overwhelming to get started with mobile in your business.
As you learned, having a mobile-friendly website is critical in building your mobile foundation, but that’s just the beginning.

Once your website is mobile-friendly, there are a few other things your small business should do to in order create stability before all other future mobile programs.

Now before you get ahead of yourself, I’m not talking about building an app for your small businesses. To be honest, that might possibly be the worst way a small business could spend its money.

In fact, the next thing you should be doing is right under your nose and it’s a marketing channel that you’re familiar with and most likely already using.

OK, OK. I know the suspense is killing you, but most small businesses (yes, I’m talking about you) rely on email to connect with customers to share offers, news, product info and more.

Come on, did you really not see that one coming?

If you’re like me (in which case, that’s pretty awesome) one of the first things you do every morning is look at your phone to delete all the emails that are really just getting in your way so that you can get started with what matters.

Well, if your business relies on email as a marketing channel, it better be appealing enough that it doesn’t get deleted.

In a recent study by Litmus, 38 percent of email is reported to now be opened from a mobile device. Additionally, ExactTarget reported that 56 percent of U.S. consumers who have made at least one purchase using their smartphones have done so in response to a marketing message delivered via mobile email.

Greg Hickman is a mobile marketing consultant, founder and host at MobileMixed.com, a mobile marketing talk show, resource and community where he's interviewed mobile marketers from brands such as CNN, JetBlue and HipCricket.
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