4 Great Direct Mail Welcome Ideas
Can direct mail make a red-hot customer even hotter?
That’s just one question some marketers may want to think about when acquiring a customer. They’ve paid their heard-earned money for your product or service, but why not get that new relationship off on the right foot with a solid welcome package?
There are some solid reasons for doing so. A direct mail welcome package can be one of the first few communications that your customer gets after getting an email confirmation of their order. It’s your chance to shine, to let them know that they’ve made the right decision. And it’s only polite to express your thanks, and put it in print.
So how can you say "Welcome"? I looked at a ton of mail from Who’s Mailing What! for some ideas. Here’s a sampling of what I found.
1. Make It Personal
Here’s a direct mail piece I got when I bought my laptop. A simple 6”x8” 8-page booklet that has some personalization going on, and a nice image on the front panel. Inside, it welcomes me to the Dell family and recommends that I keep the booklet in a safe place in case the information it holds is ever needed.
What information? My purchase ID number is the big one. It also lists lots of tech support and customer service websites and phone numbers. Some of them came in handy when I spilled iced tea on my keyboard last summer.
2. Remind Them About Your Brand
The New York Times likes booklets, too, mailing this one to a new subscriber. Its 24-pages include lots of copy about all of its online and print features as it helps readers along “your journey.” And, the perfed inside back cover smartly has customer service contact info in case you lose your access, or your Sunday Times doesn’t show up on your doorstep.