3 Ideas for Father’s Day Email Marketing
So what do you get for the dad who has everything?
I’ve asked myself that for years when Father’s Day rolls around.
My dad always claims not to want or need anything, so my usual go-to gift has been Omaha Steaks.
This year, to get some different ideas, I went through my email inbox for some inspiration.
A lot of the most recent emails offer “last chance” for special pricing and free shipping, etc. But I found some other tactics that I thought were pretty effective as well.
“Dads point us in the right direction, pick us up when the ride gets a little too rough, and give us that extra push when we need it,” it says. True. My dad bought me my first bike, and while his riding days are over, the copy and image here resonated with me
Not every retailer can swing this, of course. But if you can make it happen so close to the day, do it. Kohl’s put this option front and center in its email a few days ago.
Another one I liked: “FREE store pickup, ready in 1 hour!” says Office Depot at the top of a recent email.
3. There’s Always Gift Cards
A ton of offers I received mentioned gift cards, and even give them some serious play. They click through to their websites to view all of the available options, and even offer bonuses with purchase.
But this one, from AutoZone, does more. It makes this option the focus of the entire offer. And it promotes a visit to one of their local stores. And while you’re there, who knows what else you’ll buy when you’re there?
So, marketers, how can you reach last-minute shoppers for this special day?
Happy Father’s Day, Dad, and to all the dads out there!