Smartphones changed the way consumers interact with the digital world, and the way marketers interacted with them. But that new reality isn't static. Smartphones are about to change again, with huge implications for media and marketing alike. This week, Marketing Garage brings you a recent conversation between Thorin and Rob Stott, editorial director of the consumer electronics retail magazine Dealerscope, about what that change means consumers, electronics retailers and marketers. You can catch the full video here. And if you'd like to get all of our content the day it comes out, be sure to sign up for the Today @ Target Marketing newsletter.
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