At a big press event on Thursday, Facebook plans to launch new ways to filter the News Feed. These include a Photos feed of Facebook and Instagram photos, as well as a revamped Music feed of what friends are listening to, concerts and new albums, according to multiple sources both within and close to Facebook. Larger images and image-based ads in the Web and mobile feeds are coming, too. Why is Facebook adding new streams? Because we are information junkies. Give us a feed and we’ll read it. But when we scroll so far we hit re-runs—we hit the road.
When Facebook announces something, people listen. And when the words "Facebook" and "search" are mentioned in one event, people really listen. And when marketers learn the possibilities presented by this new search product, called "Graph Search," they'll listen even more. While Zuck did not focus on brands, it's clear where Facebook is going with its search strategy. And businesses large and small will be among the primary beneficiaries. What did Facebook announce? Zuck announced the social networking giant's foray into search in Menlo Park Tuesday. Instead of pages and links, the heart of Facebook search is called Graph Search, which