Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at dennyhatch.com.

If you’re new to pay-per-click (PPC) advertising or are responsible for training new PPC staff, you can never have enough training resources. With that in mind, I’ve assembled a number of resources for PPC beginners—and for PPC pros. Here are 21 blogs, websites and books to learn and improve your PPC skills. Blogs: PPC professionals should have an arsenal of blogs that they read regularly. Blogs are ideal for continuing education, because the good ones are constantly updated. As with all the resources in this post, these are in no particular order. 1. PPC Hero. One of the most comprehensive

A number of years ago, a guy named George Kurian, an encyclopedia author, wrote me a letter proposing that we co-author a book. His title: “Advertising as Literature.” I had never heard of Kurian, but he seemed well credentialed, with contacts in the publishing world, so I agreed and put together a book proposal. My subhead: “What Authors Can Learn from the Great Copywriters.” In my spare time I amassed a huge file of material. All I needed was a contract and I could produce the book in six weeks. Kurian liked it, shopped the proposal around and got zero response. A top editor I know

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