Thorin McGee

Thorin McGee is editor-in-chief and content director of Target Marketing and oversees editorial direction and product development for the magazine, website and other channels.

Heather Fletcher is senior content editor with Target Marketing.

IAB research didn’t even measure branded podcast revenue in 2015. Now, this aspect of the audio marketing channel is seeing a lot of brand love. Recently, branded podcasts earned a deep-dive look from Fast Company regarding what marketers are doing to earn consumer affection and turn them into customers.

Trends marketers must know mean budgets may change to accommodate them. On Sunday, a marketing influencer listed a few in his article.

Voice assistants and smart speakers are taking digital to a voice-activated, audiocentric realm consumers and marketers have never seen before. Powered by artificial intelligence and natural language processing, these devices as set to upend most of the digital media world, including traditional types of digital marketing — especially search.

Amazon is the latest beneficiary of search to make a move away from text-based queries again, this time by creating a visually focused artificial intelligence research hub. Customers using visual services, Amazon Web Services and voice-driven Alexa’s AI will benefit, according to a recent article in TechCrunch.

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