Steve Krug

The Web has come a long way since the early days of 3D tables and dancing hamsters. Optimizing websites for conversion is catching on, but there are still some major blunders that companies and organizations seem doomed to repeat. Here are seven blunders that should not be taken into 2013. Blunder No. 1: If you have to tell me how to get around your site, you’re doing it wrong. Visitors don’t have the time or the inclination to learn how to navigate your site. You can tell this site was designed by engineers

If you’re new to pay-per-click (PPC) advertising or are responsible for training new PPC staff, you can never have enough training resources. With that in mind, I’ve assembled a number of resources for PPC beginners—and for PPC pros. Here are 21 blogs, websites and books to learn and improve your PPC skills. Blogs: PPC professionals should have an arsenal of blogs that they read regularly. Blogs are ideal for continuing education, because the good ones are constantly updated. As with all the resources in this post, these are in no particular order. 1. PPC Hero. One of the most comprehensive

When you sell something that’s a little more complicated to explain than, say, dresses or books, your Web site design cannot complicate matters. Pete Burgeson, marketing director for Chicago-based crowdSPRING, a startup that offers businesses and creative professionals a transparent process for freelance creative projects, faced the challenge of developing a site that not only introduces a new business concept, but that also must induce visitors to transact online. Target Marketing: What were crowdSPRING’s goals for its Web site? Pete Burgeson: Our goals for the Web site were to have a very simple, streamlined design that could accommodate future changes well. Because we’re just

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