Steve Jobs

Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at dennyhatch.com.

"It's really hard to design products by focus groups. A lot of times, people don't know what they want until you show it to them," said Steve Jobs. One of the most famous opinions from a highly opinionated man. Regardless of your personal view on this statement, it is remembered because of the implications that Jobs makes about customer feedback. Forbes called the quote ”a dangerous lesson.“ Even as someone who has presented ample research that customers can and do inspire innovation across multiple industries, I’m here to tell you that you should mostly agree

In 1984, Steve Wozniak and the late Steve Jobs introduced the Mac. In 1984, Peggy and I launched WHO'S MAILING WHAT!—a newsletter and junk mail archive service. We all have a joint 30th anniversary. Why did Woz and Jobs create riches beyond the dreams of avarice while Peggy did not?

Anybody who watched Amazon founder Jeff Bezos on CBS’s "60 Minutes" had to be dazzled. Bezos showed that he rivaled the late Steve Jobs as master manipulator of the media. He led Charlie Rose into a secret room and revealed to the world a dazzling project—mini-drones that deliver merchandise to customers within 30 minutes.

Apple and September 10: The collective online consciousness has concluded that Apple will be unveiling one—if not, two—new iPhones, along with the shipping version of iOS 7, at a media event on Sept. 10. We are also fairly certain Apple will hold a separate event a month or so later, at which one—if not, two—new iPads will be unveiled. While still only conjecture, these conclusions are drawn from a breadcrumb trail strewn with leaked photos from Asian supply chains, anonymous confirmations reported by semi-mainstream media outlets, and a series of statements and beta software releases issued by Apple itself.

Say you need a latté. You might pull out your phone, open the Yelp app and search for a nearby cafe. If, instead, you want to buy an espresso machine, you will most likely tap Amazon.com. Either way, Google lost a customer. Google remains the undisputed king of search, with about two-thirds of the market. But the nature of search is changing, especially as more people search for what they want to buy, eat or learn on their mobile devices. This has put the $22 billion search industry, perhaps the most lucrative and influential of online businesses, at its most

With 50 million users, Flipboard, the social news magazine available on the iPhone and iPad, has become a dominant player in content curation. Now, with competition in the space quickly heating up, Flipboard is launching what it calls customizable "mini magazines." Before, the Flipboard app would surface relevant content to your iPhone and iPad from a number of sources: by tapping into your social feeds; by allowing you to follow publishing partners such as Fast Company and The New York Times; and by offering a slew of topic sections—politics, tech and so forth—internally curated by Flipboard's editors and algorithms.

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