Randall Rothenberg

Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at dennyhatch.com.

There was certainly no shortage of big developments in the marketing world throughout 2012. Facebook created a massive mobile advertising business in less than year, Red Bull literally financed a trip into the stratosphere to create powerful branded content, and a YouTube video finally hit 1 billion views, showing the potential reach for online videos. So what might 2013 bring for marketers? We contacted several advertising experts and reviewed recent studies and business trends to come up with five marketing predictions for the coming year.

In the first half of 2012, Internet advertising revenues climbed to an all-time high of $17 billion, representing a 14 percent increase year-over-year, according to IAB Internet Advertising Revenue Report released today by the Interactive Advertising Bureau (IAB) and prepared by PwC US. This performance is compared to the landmark $14.9 billion reported for the first six months of 2011.

Paul Palmieri, President and CEO of Millennial Media, has been named to the Internet Advertising Bureau’s (IAB) Board of Directors. The appointment of Palmieri is also significant in that he becomes the first mobile ad executive to serve on the board.

In the summer, an unparalleled group of previously disparate interests in the online advertising ecosystem agreed to speak the same language about behavioral advertising.

By Denny Hatch Bill Jayme: In His Own Words Note: Bill Jayme's first promotional effort, "The Cool Friday" letter for LIFE, was reproduced in the October 2000 issue of TM. This is Jayme's last promotional effort, written for The New York Times, which failed to run it. —D.H. Bill Jayme, a direct mail copywriter prominent in magazine publishing circles, died in his home in Sonoma, CA on May 18. The cause of death was emphysema. He was 75. Over the past 30 years, Jayme and his partner, Finnish-born graphics designer Heikki Ratalahti, created the mailing packages ("junk mail") that successfully launched more than three dozen

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