Recently I was asked: "What methods, besides paid traffic, would increase new leads and visibility in the B-to-B market?" This great question opens up the door to a conversation about Google's newest cast of characters. (Panda, Penguin and Hummingbird) in the last few years. Let's review what each of these changes brought and where business marketers' focus should be to score the elusive front page rankings of Google on the terms that matter to you
Join Internet marketing consultant Michael Fleischner who'll help you answer all your search and content marketing questions, including: How to make Google love your content marketing; what optimization elements give you a leg up; planning content that fits your ideal customers and Google's parameters; and tracking your success beyond web traffic metrics.
When Google’s algorithm changes, it creates huge waves in the search community. These updates shape search engine strategy, and impact what you and I do on a daily basis. Recently, Google updated its algorithm with the well-known Panda update. This is known as Panda 4.0. This algorithm update fulfills the prophecies of some, and is the realization of nightmares for others. For good or ill, Panda 4.0 is the biggest algorithm upset in 2014
When it comes to ranking in Google search, many webmasters in highly competitive markets wonder if it's possible to compete against larger, established sites, especially without using black hat techniques. This is the topic Google's Matt Cutts addressed in the latest webmaster help video. "Matt, [do] the good guys still stand a chance? We're a small company that hired an SEO firm that we thought was legit, but destroyed our rankings with spam backlinks. We've tried everything but nothing helps. What can a company with good intentions do?"
According to Moz, Google algorithm changes happen about 500 to 600 times yearly. That’s quite a bit of change in the way Google SERPs analyze and rank your content. The good news? There’s a distinguishable trend toward favoring a quality flow across all content pages published over the Web. Yes, one of the online content trends for 2014 is quality. And we’re not just talking about the quality products or services your brand or business offers. We’re taking quality content, which boils down to good old-fashioned quality writing. True quality is going to be integral and will depend on
If you use rich snippets on your websites, you should be aware that Google is now penalizing websites for spamming structured data markup. The new warning was first mentioned in a forum post on the Google Webmaster Central forums from a user who is asking for clarification about the warning and what the issue could be. It is a manual action penalty based on incorrect usage of markups, regardless of whether it was deliberate spam or simply a mistake. The warning that would appear in a user’s accounts if they have manual action taken is: