Matt Byrd

Jeremy Zimmerman is Associate Content Editor for Target Marketing magazine and Direct Marketing IQ.

Marketers have been proclaiming the importance of A/B testing for years, but we don't always practice what we preach as deadlines and last-minute edits get in the way of our best-laid marketing plans.

"EVERYBODY GETS A TEST!" Matt Byrd yelled, channeling his inner Oprah Winfrey. He's right to be excited—testing different parts of email marketing is essential, and he laid out a number of different paths to success in Nov. 4's Direct Marketing IQ Brunch & Learn webinar, "7 Email Tests to Run Today (and Tomorrow)." With almost infinite variables in any email campaign, it can be tough to know where to begin. Luckily, Matt Byrd—the senior email marketing manager at Cambridge, Mass.-based email testing and analytics provider Litmus—has seven categories (and tips for each) to help get you rolling.

Marketers have been preaching the importance of A/B testing for years. The ease of getting instant data from tests to boost campaign performance is a main perk of working in digital marketing. Unfortunately, we don't all always practice what we preach. Deadlines and last-minute edits sometimes get in the way, and testing can fall by the wayside just to "get the email out the door." But it doesn't have to be that way! Matt Byrd, Senior Email Marketing Manager of Litmus, will share why testing is too important to not be a central part of your email strategy.
 
Here are just a few things out of the many you'll learn during this 45-minute webinar:

  • The importance of A/B testing in any email program
  • Tips for implementing testing into your workflow
  • 7 ideas for tests you can run on your next campaigns
 
Following Matt's presentation, Aaron Bolshaw of Act-On will share a 5-minute case study titled, "Increasing Email Engagement with Responsive Design."

This is a must-attend webinar for any marketer working with email.

Click here to view this webinar.

Although it's business-to-business, behind that email address you're still reaching out to a singular person with thoughts and feelings. It's getting a bit cliche to say at this point, but think "Human-to-Human," not "Business-to-Business." Don't overcomplicate what you're selling or surround it with unnecessary hype; speak to people honestly and candidly

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