Just a day after widespread news of Facebook’s brand safety efforts comes this ProPublica headline on Thursday: “Facebook Enabled Advertisers to Reach ‘Jew Haters.’ ”
This time next year, Facebook won’t be able to fit any more ads in News Feeds. That’s what analysts listening to the quarterly earnings call on Wednesday heard, even as the social media giant blew past expectations because of what CNBC calls “exploding ad revenue.”
Facebook may have more than a billion eyeballs on it, but CEO Mark Zuckerberg wants to keep them there. That’s why his social media empire invested $50 million in Facebook Live content, announcing that the likes of Kevin Hart, Gordon Ramsay, Deepak Chopra and NFL quarterback Russell Wilson will appear in streaming videos.
Facebook could soon be more important to marketers than Google, if Wall Street analysts are right. The soothsayers are already noticing Facebook pulling digital advertising market share away from Google and lesser competitors, Twitter and LinkedIn. What’s on the horizon, though, will really update Facebook’s status in marketers’ minds.
So your brand wants to reach millennials? Get in line. These days, it seems like everyone is clamoring to capture the attention and loyalty of Gen Y’ers, those who fall between the ages of 18 and 34.
The reasons for Prof. Turekkci’s willingness to pay for Facebook: the obscene theft of our personal data and the resultant advertising assault.