Mark Zuckerberg

Heather Fletcher is senior content editor with Target Marketing.

Thorin McGee is editor-in-chief and content director of Target Marketing and oversees editorial direction and product development for the magazine, website and other channels.

The trope is, Facebook is for family and friends, LinkedIn is for colleagues and Twitter is for acquaintances. No more. On Wednesday, Facebook flipped the script. Facebook is launching an app called "Work," which is sure to make Yammer unhappy.

Starting with publishers, Facebook representatives are offering to host content on the social media site and eliminate the clickthrough—while sharing in the ad revenue. To Marcus Wohlsen of Wired, this seems like the beginning of a huge move by Facebook to host videos, news and content from public figures all in one place and make direct site visits even more rare

A letter from Wells Fargo Bank pitching a debt consolidation loan to my wife was so off base it could only have been generated by a computer. No actual banker could have looked at my wife’s accounts and concluded that she needs a loan. She’s as conservative as Ben Franklin, with saving and spending habits formed back when she was a commercial real estate broker and wanted her money to last through the next closing. That letter had to have been just another data-driven marketing pitch

What is Facebook? To many of its 1.2 billion regular users, it is a place to share photos and chat with friends. To its founder Mark Zuckerberg, it is a virtual world where members could eventually spend most of their daily lives. That is the vision behind Zuckerberg’s $2 billion acquisition of Oculus VR, a pioneer in the long-promised, but newly resurgent, realm of virtual reality. “Every 10 or 15 years there’s a major new computing platform,” says Zuckerberg. “To me, by far the most exciting platform is around vision … It’s different from anything I’ve ever experienced in my

One app at a time, Facebook is taking over the smartphone homescreen. Instagram, Paper, now WhatsApp and more on the way—Facebook is set to have a very big presence at Mobile World Congress next week, including Mark Zuckerberg himself delivering a keynote. By both acquisition and innovation, Facebook is warding off the threat of competitors—such as Google and Twitter, and even that of mobile operators—by covering off every corner in the mobile arena. Not all of these apps are branded, but Facebook is on a mission to ensure the majority of time spent on the mobile

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