Facebook could soon be more important to marketers than Google, if Wall Street analysts are right. The soothsayers are already noticing Facebook pulling digital advertising market share away from Google and lesser competitors, Twitter and LinkedIn. What’s on the horizon, though, will really update Facebook’s status in marketers’ minds.
So your brand wants to reach millennials? Get in line. These days, it seems like everyone is clamoring to capture the attention and loyalty of Gen Y’ers, those who fall between the ages of 18 and 34.
The reasons for Prof. Turekkci’s willingness to pay for Facebook: the obscene theft of our personal data and the resultant advertising assault.
The trope is, Facebook is for family and friends, LinkedIn is for colleagues and Twitter is for acquaintances. No more. On Wednesday, Facebook flipped the script. Facebook is launching an app called "Work," which is sure to make Yammer unhappy.
Starting with publishers, Facebook representatives are offering to host content on the social media site and eliminate the clickthrough—while sharing in the ad revenue. To Marcus Wohlsen of Wired, this seems like the beginning of a huge move by Facebook to host videos, news and content from public figures all in one place and make direct site visits even more rare
A letter from Wells Fargo Bank pitching a debt consolidation loan to my wife was so off base it could only have been generated by a computer. No actual banker could have looked at my wife’s accounts and concluded that she needs a loan. She’s as conservative as Ben Franklin, with saving and spending habits formed back when she was a commercial real estate broker and wanted her money to last through the next closing. That letter had to have been just another data-driven marketing pitch