Facebook may have more than a billion eyeballs on it, but CEO Mark Zuckerberg wants to keep them there. That’s why his social media empire invested $50 million in Facebook Live content, announcing that the likes of Kevin Hart, Gordon Ramsay, Deepak Chopra and NFL quarterback Russell Wilson will appear in streaming videos.
Facebook could soon be more important to marketers than Google, if Wall Street analysts are right. The soothsayers are already noticing Facebook pulling digital advertising market share away from Google and lesser competitors, Twitter and LinkedIn. What’s on the horizon, though, will really update Facebook’s status in marketers’ minds.
So your brand wants to reach millennials? Get in line. These days, it seems like everyone is clamoring to capture the attention and loyalty of Gen Y’ers, those who fall between the ages of 18 and 34.
The reasons for Prof. Turekkci’s willingness to pay for Facebook: the obscene theft of our personal data and the resultant advertising assault.
The trope is, Facebook is for family and friends, LinkedIn is for colleagues and Twitter is for acquaintances. No more. On Wednesday, Facebook flipped the script. Facebook is launching an app called "Work," which is sure to make Yammer unhappy.
Starting with publishers, Facebook representatives are offering to host content on the social media site and eliminate the clickthrough—while sharing in the ad revenue. To Marcus Wohlsen of Wired, this seems like the beginning of a huge move by Facebook to host videos, news and content from public figures all in one place and make direct site visits even more rare