Linda McAleer

By Gabrielle Mosquera With research revealing that almost 80 percent of American households participate in one or more types of lawn and garden activity, and that each one spends $466 annually, it seems the amateur gardeners' market is one that's—ahem—ripe for the mailing. But much like weeds, a few challenges persistently crop up when hunting for, and mailing to, names in this market. Chief among these is the market's breadth—the term "gardener" can apply as easily to someone with potted plants on an apartment balcony as it can to someone with a large vegetable garden. "Any time you've got eight out of

They are the fearless guardians, the tireless playmates, the sentient guides, the most loyal companions, and for some lucky people, the ultimate go-fors. Whether it's a pure-blooded poodle or a mangy mutt whose only claim to fame is a ratty old bandanna, if it's nose is wet and it's tail is wagging, it's probably loved by someone. A study by the American Pet Association in 1998 found that of all the dog owners in the United States, more than half are more attached to their pets than to at least one other human being. They are all things to more than

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