Have you ever noticed that after shopping for, let's say, a new pair of shoes, you see ads for the exact shoes you were looking at pop up on social media? That's no coincidence. When you shop around for certain items, cookies track what you're looking at.
PebblePost Inc., the inventor of Programmatic Direct Mail, announced on June 22 the launch of the PebblePost Ad Server, the industry’s first ad server connecting the power of digitally-determined intent data with the effectiveness of mail sent to the home. The innovative, patent-pending Ad Server allows marketers to transform data from online behaviors, audience attributes, and campaign objectives into dynamically rendered, personalized mail pieces to existing or prospective customers.