Lewis Gersh

Brendan Menapace is the digital content editor for Promo Marketing. While writing and editing stories come naturally to him, writing his own bio does not.

PebblePost Inc., the inventor of Programmatic Direct Mail, announced on June 22 the launch of the PebblePost Ad Server, the industry’s first ad server connecting the power of digitally-determined intent data with the effectiveness of mail sent to the home. The innovative, patent-pending Ad Server allows marketers to transform data from online behaviors, audience attributes, and campaign objectives into dynamically rendered, personalized mail pieces to existing or prospective customers.

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